Programmatic Direct Buy | Simple & Recent

: The buyer gets "first look" at inventory at a pre-negotiated price but is not obligated to buy every impression. Key Benefits

Programmatic Direct is typically divided into two main categories, often facilitated through tools like Google Ad Manager : programmatic direct buy

: Unlike open exchanges, PDB involves a direct deal between a single buyer and a single publisher. : The buyer gets "first look" at inventory

: It replaces traditional manual processes, such as phone calls, emails, and physical Insertion Orders (IOs), with automated software for trafficking and reporting. is a premium ad-buying method that combines the

is a premium ad-buying method that combines the precision and automation of programmatic technology with the stability of traditional direct sales. It allows advertisers to purchase high-quality ad inventory directly from a publisher at a fixed price, bypassing the volatility of open auctions. Core Characteristics