VIRTUAL CONFERENCE

Leverage Social Media to Humanize Your Agency and Engage Your Communities

Pre-Summit Workshop: December 9, 2025
General Summit: December 10–11, 2025

AGENDA SPEAKERS BROCHURE REGISTER

Featured Sessions

U.S. Postal Service

Creating a Channel Strategy ​to Engage Various Audiences

Crystal will share how USPS defined its brand voice, mapped its audiences, and tailored platform strategies to deliver the right message in the right tone—without losing sight of its public service mission. Attendees will gain a blueprint for balancing creativity, clarity, and consistency across a complex digital ecosystem.

Social Simulator

Managing Misinformation in the AI Age

During the session, Social Simulator will combine theory and practice, providing a hands-on tabletop scenario that encourages participants to apply misinformation best practices in a realistic simulated crisis. Join us for this detailed exploration of modern misinformation to equip your team with everything they need to navigate the information landscape.

King County Department of Natural Resources and Parks

We Don't Even Have an Intern: Creative Systems for Staying Current Without Burning Out

Marie will explore how to set up lightweight systems that fit into your existing workload, so content creation doesn’t feel like another full-time job. You’ll leave with a content idea-tracking template, a plug-and-play post checklist, and a practical one-page social media plan you can use to turn your “Saved” folder into approved posts that engage your community—without burning out.

Presenting thought leaders you'll meet online

Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

Jennifer Preston

Jennifer Preston

Public Information Officer
Town of Collierville, Tennessee

Brooke Hahn

Brooke Hahn

General Manager
Flockler

Danielle Shepard

Danielle Shepard

Communications Strategist
City of Tampa

Jameil Weldon

Jameil Weldon

Social Media Manager
Mecklenburg County, NC privates

Joseph Galbo

Joseph Galbo

Social Media Specialist
U.S. Consumer Product Safety Commission (CPSC)

Serena Riddle

Serena Riddle

Marketing Specialist
Arizona Department of Public Safety "No one is allowed to take pictures of

Rachel Terlep

Rachel Terlep

Interactive Engagement Manager
Washington Department of Transportation (WSDOT)

Claire Turner

Claire Turner

Associate Director
Social Simulator

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Privates Apr 2026

"No one is allowed to take pictures of your privates and you are never to take pictures of anyone else's".

Teaching children the correct terminology enables them to clearly report improper behavior or seek help, removing the stigma attached to these body parts. III. Teaching Boundaries and Consent

Digital images of bodies circulate in a way that reinforces gender inequalities, often penalizing females more than males.

Using scientific names (e.g., penis, vulva/vagina) rather than euphemisms reduces shame and secrecy, which are tactics used by abusers.

Define "privates" (or private parts) as the external genitalia/genitals, typically covered in public.

Teaching kids that digital images are permanent and that digital spaces require the same, or stricter, boundaries than physical ones. V. The Role of Caregivers and Educators

Flockler

Our Partners

DANDan InstituteInvestor Brand NetworkConference AlertsAff.Ninja

Who should attend

If you're a professional that manages your government or public agency’s social media channels, this event is for you!

  • Public Information
  • Public Affairs
  • Communications
  • Digital Marketing & Digital Media
  • Emergency Management
  • Social Media, Web & Content Management
  • Emergency Management
  • Community Service, Education & Outreach
  • Community Affairs
  • Public & Media Relations
  • Customer Service
  • Digital Engagement
  • Press Secretary
  • Administrative Support

See Attendee List

"No one is allowed to take pictures of your privates and you are never to take pictures of anyone else's".

Teaching children the correct terminology enables them to clearly report improper behavior or seek help, removing the stigma attached to these body parts. III. Teaching Boundaries and Consent

Digital images of bodies circulate in a way that reinforces gender inequalities, often penalizing females more than males.

Using scientific names (e.g., penis, vulva/vagina) rather than euphemisms reduces shame and secrecy, which are tactics used by abusers.

Define "privates" (or private parts) as the external genitalia/genitals, typically covered in public.

Teaching kids that digital images are permanent and that digital spaces require the same, or stricter, boundaries than physical ones. V. The Role of Caregivers and Educators

How to participate in SMSsummit

We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.

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