Made on
Tilda
The music video serves as a definitive turning point for PRETTYMUCH, marking their transition from a label-managed boy band to an independent, creatively autonomous collective. Directed by Ian Eastwood —with group member Brandon Arreaga serving as 1st Assistant Director and editor—the video prioritizes raw performance and choreography over high-concept narrative, reflecting the "full reset" the group underwent before joining Sire Records. A New Creative Lane
: The choreography, a collaboration between Eastwood and King of Spank , remains a core staple of the group's identity but is presented with a grit that matches the song's more "savage" breakup themes. PRETTYMUCH - Smackables (Official Music Video)
Watch the official choreography-driven video that signaled the group's shift toward creative independence: PRETTYMUCH - Smackables (Official Music Video) PRETTYMUCH YouTube• Feb 26, 2021 PRETTYMUCH – Smackables Lyrics - Genius The music video serves as a definitive turning