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Partial Least Squares Structural Equation Modeling (PLS-SEM) is a composite-based approach to structural equation modeling that has become a prominent tool in research areas like strategic management , marketing, and information systems. Unlike its counterpart, covariance-based SEM (CB-SEM), PLS-SEM is specifically designed for prediction and theory development rather than strict theory testing and confirmation. Core Characteristics and Usage Justification

Technical Report: Partial Least Squares Structural Equation Modeling (PLS-SEM) (PLS-SEM).

Researchers typically choose PLS-SEM over other methods due to several unique advantages: When to use and how to report the results of PLS-SEM and information systems. Unlike its counterpart