: A statement where the franchisor officially grants the franchisee the right to operate the business using their trademarks and systems.
While every agreement differs, the first page typically functions as an introduction that "sets the stage" for the business relationship. It usually includes: Page 1 FRANCHISE AGREEMENT BETWEEN FRANCHISE LI...
: A brief mention of the geographic area where the franchisee is allowed to operate. The "Franchise Story" : A statement where the franchisor officially grants