Directed by Rachel Boynton, this film follows American strategists from the firm as they travel to Bolivia to manage the 2002 presidential campaign of Gonzalo Sánchez de Lozada ("Goni").
They focused on the idea that "Bolivia is in crisis" to position their candidate as the only "father figure" capable of handling the chaos. Our Brand Is Crisis
Though Goni won with 21% of the vote, his subsequent policies—like increasing taxes on the poor—led to violent protests and his eventual exile to the U.S.. Our Brand Is Crisis (2015) - IMDb Directed by Rachel Boynton, this film follows American
The team, including James Carville, used American-style media assaults, focus groups, and negative campaigning to rebrand an unpopular, elitist candidate. Directed by Rachel Boynton