: Consumers are abandoning complex multi-step routines in favor of 3-4 multi-functional products that deliver high results without congestion.
: Leading platforms now use AI to provide "mini-consultations" via photo uploads, identifying over 250 skin concerns to recommend routines. online skin care
: Platforms like TikTok and Instagram serve as primary discovery engines, where 81% of buyers are influenced by peer reviews and creator-led guidance. Impact of Social Media on Skincare Product Choices (2025) : Consumers are abandoning complex multi-step routines in