One Direction - What Makes You Beautiful (official Video) Apr 2026

The video took home three MTV Video Music Awards in 2012, including Best Pop Video and Best New Artist.

In 2018, the official video surpassed 1 billion views on YouTube, a testament to its enduring popularity years after the band’s hiatus. One Direction - What Makes You Beautiful (Official Video)

There is no heavy choreography here. According to Urbano, the focus was on letting the boys "sync up" and be coordinated while walking on sand and singing to the camera for the first time. The video took home three MTV Video Music