: While older generations still prefer traditional TV and movies, Gen Z across the U.S., UK, Germany, Brazil, and Japan cites video games as their favorite entertainment activity.
The modern media and entertainment (M&E) landscape is undergoing a radical shift as consumer attention fragments across streaming, gaming, and social video. According to the 2026 Media & Entertainment Industry Outlook from Deloitte , the traditional definition of "watching TV" has expanded to include social media videos alongside high-production streaming content. Current Landscape & Consumer Engagement OnceAPornATime_Chapt2_v0.3-mac.zip
: Platforms like YouTube and TikTok are now "centers of gravity," offering immediacy and relatability that often rivals traditional high-production narratives. : While older generations still prefer traditional TV