2026 M&E trends: simplicity, authenticity, and the rise of ... - EY

: AI is significantly reducing costs in "unsexy" but critical areas like automated metadata tagging, localization (dubbing/subtitling), and high-volume asset generation.

: The rise of "AI slop"—low-quality, synthetic content—has made human-led storytelling and creative authenticity a high-value premium for audiences. 3. The Creator Economy and Social-First Content