Now & Later ✦

Most candy offers instant gratification. Now & Later demands a contract. It starts hard and rigid.

Created by the Phoenix Candy Company in 1962. Now & Later

📍 It’s the only candy that doubles as a jaw strengthener while delivering a massive punch of artificial fruit flavor. If you’re looking to dive deeper, I can: Find the weirdest discontinued flavors from the 80s. Compare the sugar content to other chewy candies. Look up where to buy bulk packs of a specific flavor. Most candy offers instant gratification

It moved from Phoenix to Leaf, then Nabisco, and finally settled with Ferrara Candy Company . 🎨 The Flavor Spectrum Created by the Phoenix Candy Company in 1962

Still one of the best "price-per-minute" candies. Durability: It doesn't melt into a puddle like chocolate.

While the "Original" line is the blueprint, the brand has branched out significantly: