Instead of a scripted video, post raw footage of a real person testing a product in "cold and discomfort" to build trust. Perspectives on Quality
“North Face makes perfectly fine and quality outdoor wear and gear. It really depends on how you want your clothing to complement your outdoor activities... they pretty much all their bases covered.” Backpacking Light · 16 years ago Quick Tips for Engagement north_face
on and I think it's the perfect jacket for Northwest winters -- warm, but not too warm, and waterproof.” Facebook · 14ers.com · 7 years ago Instead of a scripted video, post raw footage