Nle Choppa - Ice Spice (munch) (official: Music Video)

The song was famously first previewed during a livestream on Adin Ross's channel on October 26, 2022, building significant hype before its official drop. Lyrical Themes & Slang

The song centers on the viral slang term which Ice Spice popularized.

The Official Music Video was directed and edited by , with visual effects handled by George Buford . NLE Choppa - Ice Spice (MUNCH) (Official Music Video)

According to Ice Spice, a "munch" is someone who is an "eater," or someone obsessed with you (whether a fan or a hater).

Explore the viral roots and lyrical breakdown of the 'Munch' phenomenon: The song was famously first previewed during a

NLE Choppa uses the term to describe a "bad bitch" who looks like Ice Spice, incorporating the viral hook into his own drill-heavy flow: "Bad bitch look like Ice Spice, she eatin' d **, she the real munch"*.

The beat was crafted by heavy-hitters Tay Keith and CuBeatz , featuring the hard-hitting Memphis rap and trap elements characteristic of NLE Choppa's style. According to Ice Spice, a "munch" is someone

The track serves as a stylistic nod to the "Munch" craze that swept TikTok and social media in late 2022.