Neuromarketing: Exploring The Brain Of The Cons... -

To peer into the consumer's mind, researchers use a variety of medical and biometric technologies:

Creating "buy buttons" in the brain that consumers cannot resist.

Uses heat maps to show exactly where a person’s gaze lingers on a package or webpage. Neuromarketing: Exploring the Brain of the Cons...

Monitors heart rate, skin conductance (sweat), and respiration to gauge the intensity of a person's physical reaction to an ad. 3. Practical Applications

Does the content trigger joy, fear, or trust? To peer into the consumer's mind, researchers use

Companies like Frito-Lay have used neuromarketing to discover that matte packaging (which triggers less "guilt" in the brain) performs better than shiny, metallic bags.

Measures electrical activity on the scalp to track real-time changes in attention and engagement. Measures electrical activity on the scalp to track

Tracks blood flow in the brain to identify deep-seated emotional reactions and "reward" centers.