Report(1).xlsx | Negative Keyword

Highlight the total wasted spend for each category to show the physical cost of "ignoring" these ghosts. 2. The "Searcher Intent" Map

You have "cheap" as a negative, but you are trying to bid on "cheap accounting services". Quick Visualization Tips for Excel How To Create A NEGATIVE Keyword List For Google Ads Negative keyword report(1).xlsx

To make a standard negative keyword file like truly interesting, you should move beyond just a list of words and focus on the "Why" behind the data. Highlight the total wasted spend for each category