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The administration is weighing actions such as pulling troops, canceling joint exercises, or halting arms sales for those on the "naughty" list. Consumer Advocacy: Consumer Reports "Naughty & Nice"

Spain, the United Kingdom, and France have reportedly fallen out of favor for stalling or rejecting certain U.S. requests. naughty

For doubling early termination fees on smartphone contracts. GameStop: For restrictive return policies. The administration is weighing actions such as pulling

As of April 2026, the White House has reportedly developed a tiered "naughty and nice" list to categorize NATO allies based on their defense contributions and support for specific U.S. military positions, such as the conflict in Iran. For doubling early termination fees on smartphone contracts

Companies are flagged for "hidden or tricky fees, fine print, or generally unfriendly practices". Historical examples include:

For hiking baggage fees and charging high rates for carry-ons.

Companies that "go the extra mile" for customers. Examples include: REI: For flexible return and exchange policies. Southwest Airlines: For allowing two free checked bags. Market Research: Naughty Trend Report Naughty Trend Report & Custom Naughty Market Research