The song (translating to "Shot after Shot") by Mile Kitić , released in 2019, tells a story of heartbreak, escapism, and the attempt to drown one's sorrows through nightlife and alcohol. The Narrative
The official video reinforces these themes by featuring Mile Kitić in a high-energy, modern club setting surrounded by dancers and vibrant lights. This visual choice emphasizes the "official video" aspect of the 2019 release—portraying the artist as someone who remains the "king of the nightlife," using the spectacle of the party to mask the underlying narrative of a man losing himself "shot after shot" [1, 5].
The "story" within the lyrics and the official video follows a classic theme in Balkan turbofolk:
: The music is upbeat and rhythmic, designed for dancing, which creates a sharp contrast with the melancholic lyrics. This "happy-sad" dynamic is a staple of Kitić’s style, where the rhythm invites you to dance while the lyrics acknowledge deep personal pain [2, 4]. Visual Storytelling
: To avoid his thoughts, he turns to the "kafana" (tavern) or club scene. The phrase "Sot po Sot" refers to drinking shots consecutively, symbolizing a desperate effort to reach a state of numbness or forgetfulness [3].
: The protagonist is dealing with the painful aftermath of a breakup or a betrayal. He feels a deep sense of restlessness and an inability to cope with the silence of being alone [1, 2].
