This draft paper explores the 2011 global phenomenon of "Ai Se Eu Te Pego" by Michel Teló , focusing on its viral trajectory from a regional Brazilian hit to a worldwide anthem. Case Study: The Viral Globalization of "Ai Se Eu Te Pego" 1. Introduction
Contrary to popular belief, Michel Teló was not the original writer. The song was co-authored by and Antônio Dyggs in 2008. It was first performed by groups like Os Meninos de Seu Zeh in Northeastern Brazil before Teló recorded his live version for the album Na Balada . 3. The Soccer Connection: Catalysts for Virality michel_telo_ai_se_eu_te_pego_video_oficial_assi...
The live music video has amassed over 1.2 billion views . This draft paper explores the 2011 global phenomenon