Media Buying: Terminology

Understanding media buying starts with mastering its unique language. This guide breaks down the essential terminology across general metrics, buying methods, and platform-specific channels. Core Delivery Metrics

: The percentage or total number of unique individuals from a target population who saw your ad at least once during a specific period. media buying terminology

: A ratio of revenue earned for every dollar spent on advertising. Buying Methods Understanding media buying starts with mastering its unique

These terms measure the breadth and depth of how your ads are seen. a sale or sign-up).

: An invitation-only auction for premium publisher inventory. Digital & TV Inventory Inventory : The total ad space available for sale.

: The total cost divided by the number of conversions (e.g., a sale or sign-up).