Media Buying | Negotiation Tactics
Price isn't the only lever. If the vendor cannot lower the cash price, negotiate for these non-cash benefits:
Tips for Successful Supplier Negotiations in Strategic Sourcing media buying negotiation tactics
: Spend 70% of the meeting listening and only 30% talking. Understanding the publisher's pressure points (e.g., end-of-quarter quotas) gives you the leverage to ask for better rates. Price isn't the only lever
: Secure the right of first refusal for future high-impact placements or seasonal events. media buying negotiation tactics