There is ongoing pressure for the industry to include a wider range of ethnicities and body types within the "mature beauty" category.
Increased visibility of older models in high fashion and commercial advertising (e.g., Maye Musk , Iris Apfel). matures beauty pic
Beauty brands specifically targeting mature skin use these images to build trust through relatable representation. 4. Ethical Considerations There is ongoing pressure for the industry to
Platforms like Instagram and TikTok have birthed "granfluencers" who use high-quality photography to redefine societal expectations of aging. 2. Photography Styles and Aesthetics matures beauty pic