: Analyzes 44 popular films to identify common stereotypes used for older female characters, such as the "Golden Ager" or the "Shrew".
Research specifically focused on "soft" social content (beauty, lifestyle, selfies) and its effect on mature women: mature women soft porn
: Finds that older women in commercials often lack clear occupational or familial roles compared to older men. Beyond the Stereotypes: The Reality of Aging Women in Films : Analyzes 44 popular films to identify common