The "mature naughty lady" is a marketing powerhouse because she has something the youth-obsessed culture lacks: She knows who she is. Whether she’s documenting her dating life on TikTok or starting a late-in-life business venture, she is proof that the most "scandalous" thing a woman can do is refuse to grow old quietly.

As the saying goes: Well-behaved women seldom make history. It turns out, the "naughty" ones are having much more fun.

Replacing "sensible shoes" with statement heels or combat boots.