The audience is vast, varied, and largely unknown to the sender.
Historically, mass media was a one-way street with no immediate feedback loop; modern digital media, however, has introduced "many-to-many" interactivity. The Evolution of Mass Media mass medium
Messages are received by the audience at the same time or within a very short window, such as during a live news broadcast. The audience is vast, varied, and largely unknown
A is any technology or channel used to transmit messages to a large, anonymous, and diverse audience. Traditionally characterized by "one-to-many" communication, it has evolved from the 15th-century printing press to the hyper-interactive digital networks of today. Core Characteristics The audience is vast