Evolution | Marketing

This ScienceDirect article conducts a data-driven review of how the marketing discipline has evolved over the last decade. 2. Industry Whitepapers

Papers on platforms like Ideas RePEc and SSRN analyze the "attention economy" and the application of "Marketing 4.0" in modern business environments. marketing evolution

For business applications, professional whitepapers focus on planning and ROI: This ScienceDirect article conducts a data-driven review of

A recent study on ResearchGate explores how marketers must adapt to "hybrid AI-based decision-making systems" and tech-savvy consumers in the Web 3.0 era. For business applications

A Marketing Evolution whitepaper details how "Not All Impressions Are Created Equal," moving beyond traditional media planning to more sophisticated impact-based models.

The Pink Paper by Inspired Thinking Group provides a high-level summary of a decade's worth of changes in the industry. 3. Framework for a "Marketing Evolution" Paper

If you are writing a thesis or conducting a study, several recent papers trace the shift from traditional to digital-centric paradigms: