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Marketing communications as a strategic function | OpenLearn

: A strategy focusing on three core brand messages, three target audience segments, and three prioritized marketing channels. Marketing Communications

: Essential for Integrated Marketing Communications (IMC) to ensure campaigns are coherent, consistent, continuous, and complementary. Marketing communications as a strategic function | OpenLearn

: These include Customer, Consistency, Creativity, Culture, Communication, Change, and Channel. three target audience segments

Marketing communications often follow several key frameworks to ensure effectiveness: