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YouTube remains a giant with 2.9 billion monthly active users, while TikTok has surpassed 1.6 billion users.

Global social media ad spend is projected to hit $219 billion in 2026, accounting for nearly one-third of total digital advertising. 2. Top Trends Shaping Entertainment Artificial Intelligence & Synthetic Media 2023 Media and Entertainment Industry Outlook - Deloitte MariskaX.22.11.19.Victoria.Nova.Melina.May.XXX....

Global social media users reached 5.79 billion in early 2026, representing over two-thirds of the world's population . YouTube remains a giant with 2