: Anna Maria Alexandrou co-authors a travel blog documenting experiences across Northern and Southern Europe.

: Alexandrou's posts explore how to align marketing and sales teams, squash common MQL myths, and transition to "opportunity-centric" workflows. Notable Posts & Contributions

: Discusses why traditional lead-based metrics are no longer effective in modern B2B journeys.

: Clarifies that while MQLs are being phased out, individual engagement still remains a critical part of the process.

Co-authored with Forrester analysts Terry Flaherty and Amy Hawthorne, this series addresses the evolution of the revenue process.

Maria Alexandrou is a Senior Research Associate at Forrester, known for her contributions to the high-profile blog series. Her work focuses on helping B2B organizations shift from a leads-centric approach to a model centered on buying groups and opportunities. Key Blog Series: Saying Goodbye to MQLs

: Single leads often fail to capture the full context of a deal, as 93% of B2B buying groups consist of two or more people.

: Breaks down misconceptions that prevent organizations from adopting more collaborative sales models.