: Use sensory information and specific examples rather than abstract language to make the idea graspable.
: Find the core of any idea by stripping it down to its most essential, compact form.
: Make people care by appealing to their feelings or self-interest. Made To Stick
: Use "anti-authorities" or vivid details to give the idea believability without relying solely on traditional status.
: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill. : Use sensory information and specific examples rather
The authors use the to define these principles:
The phrase "" most commonly refers to the bestselling book by Chip and Dan Heath, but it is also a brand of commercial paper products found at major retailers. Made to Stick (Book by Chip & Dan Heath) : Use "anti-authorities" or vivid details to give
: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die