Levi Strauss & Co. Info

: Brands designed to offer quality denim at accessible price points. Sustainability & "Profits Through Principles" Levi's® History - Levi Strauss & Co

Beyond its namesake brand, Levi Strauss & Co. houses several major labels catering to different lifestyle needs: Levi Strauss & Co.

: The core denim brand focused on heritage and innovation. : Brands designed to offer quality denim at

Levi Strauss & Co. is a global leader in denim and one of the world's largest apparel companies, famous for inventing the blue jean in 1873. What began as durable workwear for miners and cowboys during the California Gold Rush has evolved into a symbol of authentic self-expression worn by everyone from rock stars to presidents. Levi Strauss & Co

: Added the iconic Red Tab to the back pocket to differentiate from competitors. Brand Portfolio

: Introduced the Two Horse leather patch to symbolize the strength of the denim.