Font — Lakers

While the logo uses a specific italicized serif, different parts of the team's branding utilize various typefaces:

The Lakers' font is inextricably linked to their "Purple and Gold" color scheme, introduced in 1967 by Jack Kent Cooke. The primary colors used are: Lakers Font

The purple lettering is typically slanted to the right, creating a sense of forward momentum against the gold basketball background. Typography Variations While the logo uses a specific italicized serif,