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Eleven years after its release, "Bloody Mary" debuted on the Billboard Hot 100 at No. 68.

Due to its viral success, Interscope Records officially sent the 2011 deep cut to pop radio as a single in early 2023, where it reached the Top 10. How did Bloody Mary become suddenly popular? : r/LadyGaga lady_gaga_bloody_mary_wednesday_dance_tiktok_song

In the Netflix series Wednesday , Jenna Ortega performs a self-choreographed, offbeat dance to the 1981 punk song . However, shortly after the show's November 2022 premiere, TikTok users discovered that a sped-up version of Lady Gaga's 2011 song "Bloody Mary" synced perfectly with Wednesday's jerky, rhythmic movements. Eleven years after its release, "Bloody Mary" debuted

The trend took off when creators began replacing the original audio with Gaga’s track in fan edits and dance recreations. This "incorrect" pairing became so dominant that many viewers began to believe "Bloody Mary" was the actual song from the show. The "Gaga Effect" and Chart Success How did Bloody Mary become suddenly popular

The viral pairing of Lady Gaga’s "Bloody Mary" with Wednesday Addams’ dance is a rare example of a "fan-made soundtrack" becoming more famous than the original. The Accidental Viral Marriage

The impact on Lady Gaga’s career was immediate and historic:

The song saw a 424% increase in on-demand streams and a 955% jump in digital sales within just one week of the trend peaking.