Critics from NME described the track as a "cinematic masterstroke," highlighting Cudi's ability to create "mood music" that resonates emotionally. However, fan reception was more polarized:
: Produced by Pharrell, the track is characterized by "frenetic drums" and Cudi’s signature "otherworldly warbling" vocals. It moves from a hazy opening into a chaotic, energetic club anthem. Kid Cudi & Nigo – Want It Bad (Official Music Video)
“I mean I like this, reminds me of when he was doing EDM songs back in MOTM era.” Reddit · r/hiphopheads · 4 years ago Critics from NME described the track as a
: The Japanese streetwear icon (founder of BAPE and Human Made) marks his return to music with this project. “I mean I like this, reminds me of
“Maybe it's not cudis BEST work, but it's a vibe, and man sounds so content on the track.” Reddit · r/hiphopheads · 4 years ago
: The release coincided with a special T-shirt collaboration for NBA All-Star weekend, featuring elements from Cudi's "Members of the Rage" and Nigo's "Human Made" brands.
“Cudi Stan here. I want this to be good. I want it bad. But it's not good😔” Reddit · r/hiphopheads · 4 years ago