Used in thousands of travel and romantic short videos set in the Kerala backwaters.
The song gained a second wave of massive popularity when a video of singer went viral on social media. Kesariya Malayalam
Written by Shabareesh Varma (famous for the movie Premam ). Composer: Pritam. 🌟 The "United India" Viral Moment Used in thousands of travel and romantic short
Watch the viral multilingual rendition that brought national attention to the Malayalam version: Kesariya malayalam . .@shaamil_music Shamil Muhammed Instagram• Sep 19, 2022 2022 Beyond the official movie release
Beyond the official movie release, "Kesariya Malayalam" became a staple for:
Independent creators, such as shaaamil.stories , used the song to soundtrack emotional visual stories and short cinematic pieces.