: Its unique model combines both high-end "prestige" cosmetics and affordable "mass" drugstore brands under one roof.

: Ulta operates over 1,500 stores and remains the largest specialized beauty retailer in the United States.

: Revenue has grown steadily over the long term, reaching $12.39 billion in fiscal 2026, marking a 9.7% year-over-year increase.

: The company is expanding internationally and has invested heavily in digital personalization to sustain long-term growth.

: Ulta's massive Ultamate Rewards program drives exceptionally high repeat traffic and provides a deep moat of customer data.

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