Immutable Laws Of Marketing: Violate Them At Yo... Instant

This is the one most often violated. When a company is successful with one product (e.g., A1 Steak Sauce), they often try to put that name on everything else (A1 Poultry Sauce). It almost always dilutes the original brand's power.

It’s better to be first than it is to be better. People remember Neil Armstrong; few remember the second person on the moon. In marketing, being the first brand in a new category is the ultimate shortcut to the consumer's mind. Immutable Laws of Marketing: Violate Them at Yo...

Here are a few heavy hitters from the book that still dominate today: This is the one most often violated

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is essentially the "gravity" of the business world—you don't have to believe in them, but you’ll certainly feel the impact when you fall. It’s better to be first than it is to be better