Img_0299.jpg -

: It represents the massive volume of media we consume and create. We take so many photos that we rarely take the time to rename them, leaving them as cold, digital serial numbers.

When you take a picture, your device assigns a standardized code: : Short for "image." IMG_0299.JPG

Because millions of people have a file named IMG_0299.JPG sitting on their hard drives or cloud storage, the title carries several fascinating themes: : It represents the massive volume of media