The central plot involves bassist Ben McKee carrying a box containing a glowing, pebble-sized orb. The band digs a hole with their hands and plants the orb in the ground.
The band traverses a barren, post-apocalyptic wasteland under a turbulent, dark sky, passing boat wreckage and dead trees.
Critics have noted the contrast between the video's moody, slow-motion atmosphere and the song's upbeat, mandolin-driven sound. Imagine Dragons - It's Time (Official Music Video)
Both the song and video emphasize the theme of maintaining one's core identity through major life transitions. Dan Reynolds wrote the lyrics during a "low point" while dropping out of college, using the song as a personal coping mechanism.
The official music video for Imagine Dragons' breakthrough single is a high-concept production directed by Anthony Leonardi III and released in April 2012 . Filmed on a dry lake bed in Barstow, California , it served as the visual introduction to the band's major-label debut. Production & Narrative Overview The central plot involves bassist Ben McKee carrying
The video was produced by Todd Makurath with visual effects contributed by Ian Clemmer , who was tasked with creating the large-scale smoke explosions seen in the finale.
The video ends with the clouds parting and sunlight breaking through, symbolizing hope and new beginnings. Meaning & Symbolism Critics have noted the contrast between the video's
Upon planting the orb, a massive explosion occurs, throwing lead singer Dan Reynolds into the air where he briefly levitates. This imagery was designed to mirror the cover art of their Continued Silence EP.