: The character design, including costume design by Amanda Neale , was central to making the character "everywhere you would see a cigarette"—from TV screens to urinals.
: Reviewers and creators note that the Iggy character has stood the test of time , maintaining its relevance as an effective tool for encouraging cessation. iggy2.mp4
: Live performances are described as "confronting" yet "magical" and "wonderful," with praise for his enduring vocal clarity. : The character design, including costume design by
: The campaign is noted for its "symphony" of creative, media, and digital execution. By personifying a cigarette as "Iggy," the campaign aimed to create a generational change in smoking rates. : The character design