The visual elements of the music video, directed by Ryan Snyder, further emphasize the bridge-burning theme:
Ross explains that he used to "model his life" after Birdman's success until he saw the reality behind the business. 🎬 Music Video Symbolism
The video is filmed on Ross’s massive 302-acre estate to contrast his success with what he describes as Birdman's exploitative tactics. Work Hard Until Your Idols Become Your Rivals
In a key scene, Ross is seen setting fire to what is presumed to be a Cash Money contract.
