I Theorise Вђjagged Loveвђ™ Informed Strongly Of The Zygmunt Baumanвђ™s - (2003) Concept Of Вђliquid Loveвђ™
: Modern dating (like apps) turns partners into commodities to be consumed and replaced if the "sum doesn't add up," leading to a persistent sense of loneliness even amidst constant connection. 2. Analyze the "Jagged" Evolution
The following table summarizes how the two concepts interact: Bauman's Liquid Love (2003) Roche et al.'s Jagged Love (2022) Individualism and consumerist culture Crisis-driven search for security Relationship Goal Freedom and lack of "fixed" bonds The "Solid" Romance Masterplot Outcome Fragile, transient, "disposable" connections A cycle of matching, messaging, and losing faith Emotional State Perpetual, mild insecurity/emptiness Sharp disillusionment and narrative exhaustion : Modern dating (like apps) turns partners into
To understand "Jagged Love," you must first look at the "Liquid Love" thesis: Users frantically "swipe and match" to find a
: Unlike the smooth flow implied by "liquid," this experience is sharp and abrasive. Users frantically "swipe and match" to find a stable "romance masterplot" to anchor them against global chaos. (2022) in their study of dating app narratives
: Bauman argues that in "liquid modernity," relationships are becoming increasingly fleeting and disposable, mirroring consumer culture.
The concept of , theorized by researchers like Roche et al. (2022) in their study of dating app narratives during the COVID-19 pandemic, is a direct expansion of Zygmunt Bauman’s (2003) " Liquid Love " . It describes a specific cycle where individuals, feeling the extreme uncertainty of a global crisis, turn to digital platforms seeking the "solid" security of a traditional romantic masterplot (meeting, falling in love, marrying).