I Dont Know How But They Found Me - New Invention (lyric Video) -

The way the text snaps onto the screen feels mechanical and precise, echoing the song’s tight, disco-inflected bassline and synth stabs. Narrative Continuity

A comparison of this video to the (which features a different 70s TV show vibe) The way the text snaps onto the screen

The "New Invention" visuals align perfectly with the track’s lyrical themes of loss of agency. It forces the viewer to become a "researcher"

💡 The "New Invention" lyric video succeeds because it doesn't just show the words; it provides a physical context for them. It forces the viewer to become a "researcher" looking into a dark, distorted past. If you'd like to dive deeper, I can help you with: A breakdown of the lore behind Telltale Entertainment While the song itself explores the anxieties of

The video uses diagrams and clinical imagery that suggest the subject is an experiment rather than a person.

I DONT KNOW HOW BUT THEY FOUND ME (iDKHOW) has always operated as a concept-heavy project, but the lyric video for "New Invention" serves as a masterclass in their "found footage" aesthetic. While the song itself explores the anxieties of being manipulated or "rebuilt" by someone else, the visual presentation reinforces the band’s central narrative: that they are a forgotten act from the late 70s or early 80s whose media is only now being unearthed. The Aesthetic of Obsolescence

An analysis of the (like Sparks or Devo) found in the track