Despite being synonymous with margarine, technically isn't margarine by legal standards.
: The name is so distinct that it has spawned endless parodies, from "I Can't Believe It's Pot Butter" to "I Can't Believe It's Not Ketchup". 🔬 Evolution of the Recipe I can't believe its not butter.rar
: The name reportedly came from a comment made by the husband of a company secretary in 1979 while sampling the prototype. Despite being synonymous with margarine
: Model Fabio Lanzoni became the face of the brand in 1994, appearing in dramatic commercials where his only line was often the brand's name. I can't believe its not butter.rar