The game's narrative unfolds across seven days, each represented by a level and a corresponding therapist report from "The Therapy Barn".

You can see how the bread's seemingly simple journey translates into a psychological horror story for its owner in this deep dive: Bread (I Am Bread): The Story You Never Knew YouTube• May 14, 2015

tells the surreal and tragicomic story of a sentient slice of wholemeal bread on an epic quest to become toast . While the gameplay focuses on physics-based platforming across a house, the narrative is revealed through psychiatric reports about Mr. Murton , the homeowner who is slowly descending into madness as he discovers his house being trashed by seemingly "living" bread. The Story of Mr. Murton

Following the car crash, a man named Nigel Burke (the protagonist of Surgeon Simulator ) pulls over to investigate and pulls Mr. Murton from the wreckage.

He begins reporting bizarre "break-ins" where nothing is stolen, but his furniture is disarranged and pieces of toasted bread are left behind as a supposed "taunt".