The mature market is the primary driver of the booming cruise and luxury travel industry.
The explosion of Pickleball is the perfect example—it’s low-impact, highly social, and competitive. Beyond the court, fitness apps like Strava or Peloton are seeing massive engagement from mature users who enjoy the community and tracking aspects.
Entertainment at home is being redefined by "invisible" technology.
Physical activity has shifted from a chore to a primary social outlet.
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