Give away your best secrets for free. If you provide the most value during their darkest hour, you are the only person they will call when the budget opens back up.
In a boom, people buy to gain (ROI, status, growth). In a slump, they buy to . how to sell when nobody's buying
Reach out to old prospects—not to sell, but to ask: "How has your priority shifted since we last spoke?" Give away your best secrets for free
Big contracts are scary in a recession. Lower the barrier to entry so they can experience your value without a boardroom meeting. In a slump, they buy to
Interview your happiest current clients. Use their success stories as social proof to drown out the market noise. 5. Play the Long Game (The 90/10 Rule)
You aren't "selling" right now; you're auditioning for the moment the money starts moving again. AI responses may include mistakes. Learn more