Amazon Prime Membership As A Gift | How To Buy

Since you can no longer buy a "Prime Gift" product directly, follow these steps to provide a friend or family member with the funds for a subscription:

: Enter the calculated amount and the recipient's email address. You can include a personalized message explaining that the gift is intended for their Prime membership. Recipient Redemption : how to buy amazon prime membership as a gift

: Determine the cost of a one-year Prime subscription. As of 2026, the base price is $139, but you must account for local sales tax based on the recipient's location. Since you can no longer buy a "Prime

They then visit their Prime Membership settings and select the option to for their next renewal or new sign-up. As of 2026, the base price is $139,

: Amazon requires a backup payment method (credit/debit card) on file, even if the gift card covers the entire cost. Alternative: Amazon Household (Sharing Benefits)

If the recipient lives in your household, you can share your existing Prime benefits for free rather than purchasing a separate membership: allows two adults to share Prime benefits. Go to the Manage Your Household page to send an invite.