Visit the "Investor Relations" page of the company you want to invest in (e.g., Nike, Coca-Cola , or Walmart).
Read the plan's rules, focusing on initial investment minimums (typically $250–$1,000) and any per-transaction fees. how do you buy stocks without a broker
These automatically use cash dividends to buy additional shares (or fractional shares) of the same company, often commission-free. Visit the "Investor Relations" page of the company
Complete an online application with your bank details and Social Security number, then set up a lump-sum or recurring purchase. Strategic Comparison: Direct Buying vs. Online Brokers or Walmart). Read the plan's rules