Group Buying Power -
In consumer markets, group buying acts as "social proof," where seeing others buy increases a new user's confidence in the product [17].
"Buyers Clubs" leverage group power to access exclusive off-market property deals or bulk-purchase building materials to keep construction costs low. Why It Is Considered a "Solid Feature" group buying power
It allows users to bypass standard retail pricing. In consumer markets, group buying acts as "social
Small players get access to "enterprise-grade" deals and perks [11, 29]. In consumer markets



