Graphics

: Leave room for the design to "breathe"; don't feel the need to fill every inch.

: Draw a rectangle, then go to Object > Path > Split into Grid . Enter your desired rows and columns, then convert them to guides. GRAPHICS

: Select 1–3 fonts and define how they are used for headings, subheaders, and body text. : Leave room for the design to "breathe";

: Every element should have a visual connection with something else on the page. GRAPHICS

: Go to View > Guides > New Guide Layout to instantly create a multi-column grid with gutters and margins. 2. Creating a Brand Style Guide